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Funny

Guy Fieri Knife Set

by Jeremy on July 18, 2010 · 2 comments

It’s been awhile since we last made fun of Guy Fieri.  That has been fine with me, I know his barely coherent tweets make for perfect examples of Guy’s legendary douchebaggery, but overall he is too easy of a target.  So we’ve eased up on the Guy bashing, and judging by the e-mail I’ve received, many of you are not happy about it.  Well, wait no longer my friends.  Besides, did you think I would have six posts in seven nights without one about Guy?

I was leafing through my cat’s copy of Food Network Magazine the other day (yes, my cat really does have a subscription to FN Magazine, it’s a long story) and what did I stumble upon but an advertisement for Guy Fieri’s Knuckle Sandwich Series Knives.  I kid you not, gentle reader, that is what they are called.  Sometimes truth is douchier than fiction.  Isn’t a knuckle sandwich a euphemism for a punch to the mouth?  How is that related to a knife in any way?  Oh right, it’s really lame.  Fits Guy to a “T.”

Who wouldn't want to buy a knife from this clown?

Knife sets rely almost exclusively on slick marketing.  If you purchase a high quality knife set (or like me receive one as a wedding gift) and treat them with loving care they will last a very long time.  So the only way to get someone with a perfectly good knife set to buy a new one is to market it in a way that makes it irresistible.  And judging from the gullibility of the Guy Fieri Mafia, I’m sure they are selling like spikey-haired hot cakes.

The knife set, excuse me, the Knuckle Sandwich Series Knife set, consists of four rockin’ blades.  The “Big Stick” is an all-purpose chef’s knife.  Former President Theodore Roosevelt coined the phrase, “Walk softly and carry a big stick.”  Which means that if you have massive military power, or a badass knife, you should STFU about it and not make a big spectacle of yourself.  Which pretty much should exclude Guy Fieri from being associated with it.

The Big Stick and the Dragon Dagger. I feel 23 % douchier just typing those words.

There is also a serrated knife, called the “Dragon Dagger,” which is ironically the name of the serrated knife Beowulf used to slay the dragon before suffering his own mortal wound in the eponymous epic poem (we know about all things epic here at EP).  Also, isn’t a dagger for stabbing?  Anyone need to stab a loaf of bread with a dagger?  Imagine if Guy had left one of his knives at Juliet’s side,  Shakespeare would never be the same. “O Happy Dragon Dagger,” cried Juliet, “I shall use your serrated blade to exeunt from this mortal coil.  But first I willst slice this tomato.”

The other knives include the “Lil’ Guy,” which thankfully is not the name of Guy’s penis but a paring knife.  And that is all I have to say about that.

Finally, there is the “Chopper.”  I guess whoever was in charge of coming up with edgy, Guy Fieri-esque names decided to leave early that day.  One must assume this knife is for chopping things.

We’ll be on the lookout for the next Guy Fieri endorsed products to emerge.  Hair gel, sunglasses, home pregnancy tests (if it says money, you are pregnant!), and the one I’m most looking forward to, the Guy Fieri brand sensory deprivation tank.  Enter the tank and be guaranteed of freedom from all things Guy, if only for a little while.

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Ruff, Ruff!! I'm Hop Hound the rockin' dog!

It’s difficult to know what to expect when macro-brewers endeavor to create a craft beer.  Sometimes it works out, and sometimes it doesn’t.  As for the effort, I like to think that even though the idea sprang from a whorish money grabbing attempt by the marketing department, those who actually get to brew the beer relish the opportunity to construct a legitimate, quality beverage.

Hop Hound Amber Wheat, from our old pals at Anheuser Busch/InBev, fills the entire spectrum of poor marketing and decent craftsmanship.  Has anyone seen an ad for Hop Hound?  If you have, please clue me in.  And why not blitz the airwaves with advertising for Hop Hound, I mean, there’s a freaking dog on the label!  The possibilities are endless.  Never mind that the dog on Hop Hound looks like Poochie, the cartoon dog from The Simpsons that was used to make Itchy and Scratchy seem new and fresh, it’s still a dog!

I have to go now. My planet needs me...to sell beer!

The Hop Hound dog may not be totally in my face, but he’s got a modicum of attitude and style.  Besides, before he was jailed for statutory rape, sent to rehab and found Jesus, Spuds McKenzie proved that even a crack-addled canine can sell beer.

A sweatshirt? Really, Spuds? I know it was the 80's but come on...

As for the beer, Hop Hound isn’t bad at all.  Certainly not the disgrace that is Bud Light Golden Wheat.  Hop Hound, for starters, tastes like beer.  It has a decent amount of complexity to it.  Sort of a light, malty, wheat flavor with citrus undertones.  Not bad for a hot July 4th barbeque, certainly better than Bud Light, my other option.  I do wonder why a beer that has relatively little hoppiness (is that a word?) calls itself Hop Hound.  Maybe to a dog it is hoppy, but I digress.  The fact that it falls short of Costco’s Kirkland Signature Amber Ale is perhaps a question of taste.  I have no doubt that there will be those who really like Hop Hound, and kudos to them.  Personally, I don’t see myself buying it again but who knows, like I said it had some things going for it.  I just can’t help but feel that it lacked soul.  Maybe it was the dog.  Maybe there is a degree of prejudice because this is the same conglomeration that created Bud Light Golden Wheat. 

I will say that I am now interested to try Michelob’s Shock Top, their take on a Belgian white.  Hop Hound is good enough to give me a little hope.  If I do try it, you will be the first to know.  Not literally.  The person who sells me the beer will know, and so will my wife, and maybe a friend or two.  But rest assured dear readers, you will be no more than fifth or sixth on the list…

On a side note, how come there are never any cats on beer bottles?  And I don’t mean tigers or lions or leopards or ocelots or any other near relation.  I mean a domestic house cat.  As the owner of two cats, I can assure you that they can party with the best of them.  I’m throwing down the gauntlet, beer makers, I want a cat on my beer bottle by the end of the year.  I can see it now, Founders Ferocious Feline IPA.  Make it happen.

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The Hamburglar.  Part corporate invention, part hard core thief, this Prometheus of the picnic has been an enigma since he first burst onto the scene with McDonald’s.  His hamburger thievery is the stuff of legends, something we will not see the likes of again.  He brazenly stole a hamburger from the Yakuza.  He pilfered a patty from the Pope.  He even stole a burger from a kid in Reno, “just to watch him cry.”  The self-proclaimed “Bad Boy of Beef” was at the top of the food chain, as it were, in the 80s, and his cocaine-fueled binges of burglary have come to symbolize Reagan-era material excess.  After his break from McDonald’s, Hamburglar sadly went afoul of the law once too often, and was sentenced to seven years in San Quentin for stealing a hamburger out of Arnold Schwarzenegger’s Humvee.  He granted EP a rare interview request, and I caught up with him last month.

Hamburglar love from the fans

EP:  How did you get started in the business of stealing hamburgers?

Hamburglar:  I wish I had some great reason why, but it just kind of happened.  I was 13 years old, pretending to be Zorro and was wearing this mask.  Well, I forgot to take it off when I went to McDonald’s for lunch and the lady at the counter thought I was robbing her.  She just gave me five Quarter Pounder’s.  After that I was hooked. 

EP:  Didn’t you ever get caught?

Hamburglar:  Yeah, but mostly people thought it was funny and ‘cause I was a kid they let me off easy. 

EP:  When did you begin your formal association with McDonald’s?

Hamburglar:  I was 16 years old and snuck into a local McD’s and swiped two Big Macs.  I got violently ill and had to go to the hospital, presumably from food poisoning.  Some lawyer from McDonald’s told me if I didn’t sue they would sign me to a contract and employ me with some other characters.  And so, it began.  Joke was on them;  I later realized I got sick from huffing rubber cement, but was so f’d up I didn’t remember. 

EP:  What was it like working with the other characters?

Hamburglar:  At first we were tight.  Grimace was hilarious, after a day of shooting commercials and we would head straight to the nearest nightclub.  He’d order Hennessey and yell “Big Poppa is in the house!!!!!” whenever we arrived.  After a couple years of doing this, Notorious B.I.G. came out with the song, “Big Poppa.”  Grimace loved it.  Said he got laid more after that song came out than all the years before combined.  He made McDonald’s give Biggie free Big Macs whenever he wanted.  They were even working on a project together before Biggie’s tragic death.  Ronald McDonald was another story.  We all hated him and called him Ronald McDouchebag.  Also, the mother fucker was a vegetarian, which is one of McDonald’s great secrets.  We’d all be eating Quarter-Pounders and fries and there he would be, sitting in a corner eating tofu wrapped in lettuce.  Also, between takes he’d sit around smoking weed and saying shit like, “I wonder if the girl from Wendy’s is real.  I dig redheads.”  We once saw him staring into a mirror for 30 minutes, he kept saying, “Dude, I look like a clown.”

EP:  How rampant was the drug use?

Hamburglar:  It was wild, man.  We never let it affect our work, though.  When the cameras were on, we were all business.

EP:  When did you break from McDonalds?

Hamburglar:  It was about 10 years ago.  Turns out some corporate jackass decided it was a bad idea to encourage hamburger thievery.  So they came up with this brilliant idea to make me a vegetarian and use that to market their new McVegetarian Crap Burger.   I told them to fuck themselves and left.  I do miss having their lawyers cover for me. (laughs)

EP:  And after you left McDonald’s you kept on stealing.

Hamburglar:  Of course.  By then it was in my blood.  My new goal was to steal a burger from every decent burger joint in these here United States.  I did pretty well with it, even went into action in Japan when I stole a Kobe beef burger in Kyoto.  Turns out it was from a big time Yakuza boss.  I was lucky as hell to get out of Japan alive.

EP:  Tell me about your biggest hamburger heist.

Hamburglar:  That has to be the 2003 raid of the In and Out Burger in LA near Magic Mountain.  It all started when George Clooney, Bernie Mac, Matt Damon and I were jonesin’ for In and Out Burger at 3 AM.  Of course they were closed, but we drew up this crazy-ass plan to disable the alarm system and break in.  It was easy, man, we cooked up and chowed down 20 burgers between the four of us.  We barely got out in time, and the best part of the story is that the whole thing got pinned on Mel Gibson.

EP:  Didn’t you steal a burger from Bobby Flay once?

Hamburglar:  (Laughs) Hell yes I did!  Ivanka Trump and I were eating at this pretentious $14 burger joint with cloth napkins in New York, when I hear this obnoxious jackass (Flay) preening about how the chipotle mayo they used on his burger sucked and that his was soooooo much better.  Well, I thought to myself, if you don’t like the burger then I’m going to steal it from you, dickwad.  So I ditched Ivanka, who hates me now, snuck over to his table, snatched the burger and took off faster than Usain Bolt.  The worst part was that once I was safely out of range, I noticed that he (Flay) had taken a couple of bites out of the burger and it grossed me out.  I gave it to some homeless guy. 

EP:  Did he like the chipotle mayo? 

Hamburglar:  He did.  He said it was a “revelation.”

EP:  Have you ever tried to steal someone’s hamburger while you’ve been in prison?

Hamburglar:  No way.  Someone’s liable to stick you for that.  Besides, the crap they serve in here isn’t worth stealing.

EP:  What happens when you get out, will you be able to refrain from stealing hamburgers?

Hamburglar:  Sure.  I’m past those days now, not worth ending up back in the joint.  When I get out, I’m supposed to be in a reality show called “Steal my Heart” where 15 women vie for my affection.  Ryan Seacrest set the whole thing up, mostly to keep me silent because I know what his one sick fetish is.  It was either that or host a game show, which is pretty freaking stupid if you ask me.  Besides, if Snoop Dogg can quit smoking weed, I can surely quit stealing hamburgers.

Follow Ryan to the LA aquarium

I left him at the prison after a few more minutes of conversation.  I didn’t have the heart to tell him Snoop was smoking weed again.  As I watched him led back to his cell, I couldn’t help but feel we as society had discarded him after he outlived his usefulness, as much a victim of corporate malfeasance and globalization as an itinerant farmer in Zambia.  I stopped at In and Out Burger on the way home and realized that none of us are made of stone.  It could have been any one of us who turned into a hamburger plundering criminal.  I hope he gets out without getting a shank in the kidney.  I hope his reality show is a success, and that none of us EVER find out what Ryan Seacrest’s one sick fetish is, I hope he can see his friends again.  I hope…

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Could someone please explain this ad?

by Todd June 7, 2010

Don’t you wish you still felt this way about spaghetti?  Is that cowboy-cheeseman about to rope and brand this boy like a steer?  What type of hallucinogenics are in this boy’s dinner milk?

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Food Network: The Movie

by Jeremy May 2, 2010

Ugh…as if this wasn’t bad enough, our spies have uncovered another Food Network Movie Project.
Executive Producer Jerry Bruckheimer 
and 
FN Films presents: 
un film de Jean-Pierre Jeunet 
Tom Cruise as Bobby Flay 
and 
Nicole Kidman as Sandra Lee 
in 
Mouths Wide Open 
 
 

Also Starring: 
Jeff Daniels as Alton Brown
Daniel Day-Lewis as Emeril Lagasse

 Courtney Cox as Rachael Ray
Jessica Simpson as Giada De Laurentiis
The Rock as Robert [...]

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An Invitation He Couldn’t Refuse

by Todd April 20, 2010

Way to go University of North Carolina-Chapel Hill! The following invitation is fantastic:
Let me get this straight. The school is putting on a screening of the Ocean Deep and Jungles episodes of Planet Earth, while serving ‘lots of free food’…on 4/20. This is either the brainchild of a former-stoner student activities staffer [...]

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Dear Food Network, You Suck. Again.

by Jeremy March 31, 2010

This week should have been a typical week.  Take my son to kindergarten.  Play with my daughter.  Make dinner for family.  Wrap dead fish in newspaper and mail to Food Network.
Wait, ok, that last part is somewhat atypical.  While, like most people, I do mail the occasional dead fish to someone who has grieved me [...]

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